Juho Röyhy / Brand 2024

Reimaging my personal brand and identity as well as redesign of my website and portfolio to better represent my current digital design capabilities.

First iterations and path through trial & error
Experimentations with more fluid shapes to make sure the minimal approach is the best fit

It started from redefining the feel of the identity – making it more simplistic, modern and still have a premium feel to it.

After iterations I arrived to outcome which fulfilled the design criteria: modern, striking and original. Yellowish white background to bring more traditional feel to reflect my focus on management consulting combined with vivid red and powerful typography to reflect my personal charasteristics: being opionated and straightforward.

Final design for landing page